Your new logo is going to be the face of your client’s organisation
Your new logo is going to be the face of your client’s organisation. It needs to be easy, breezy, beautiful. What can you do to make sure that your logo file is immaculate and immune to inconsistent appearances across the web and print? Implement a foolproof logo production process — that’s what! Tell me if you’ve experienced at least one of these production nightmares after you’ve sent your final logo to your client. Your printer says they don’t have the fonts. Stroke widths vary wildly among logo applications. Your client modifies the logo artwork. Your logo is printed at a large scale and you see an odd protrusion or gap. Hopefully, you’ve never experienced any of these horrors and have consistently produced impeccable logos. If however, you’ve ever made a mistake or two on the artwork your client has been using for months, then you may want to implement a production process. Here’s a breakdown of the steps I take, the problems these steps help you avoid, and how to perform them in